The competitive nature between credit unions and banks has existed for a long time, though certain websites and events have been trying to bridge the divide. Still, parties on both sides see citing the opposition’s perceived pitfalls and weaknesses as great selling points to further their own cause.
Just because I am writing this post doesn’t [...]
Search Results for 'partnership symposium'
Banks and Credit Unions Continue to Feud; Why?
December 9, 2008 · Written by TMG Staff · 5 Comments
Categories: Marketing
CU Skeptic Finally Unveiled
October 2, 2008 · Written by TMG Staff · No Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Mark McSpadden, developer for Banktastic and star of The CU Scoop, was unveiled this afternoon as the CU Skeptic.
Session Overview
“At their current state, credit unions as a whole are no different than banks to the end user.” Since his arrival in the [...]
Categories: Marketing
Jon DiGregory on Using Video to Engage Your Target Market
October 2, 2008 · Written by TMG Staff · 2 Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Jon DiGregory, Founding Partner, Cantaloupe
Session Overview
New ideas for using video to engage your market.
Session Notes
Below are some of my highlights from Jon’s session.
We started with interruption marketing. The people who put out the most stuff would get the most market share because [...]
Categories: Marketing
Diana Dykstra, Michelle Bloedorn on Improving Credit Union Reputation and Building Loyalty
October 2, 2008 · Written by TMG Staff · No Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speakers
Diana Dykstra, CEO, San Francisco Fire Credit Union
Michelle Bloedorn, Executive Director, Member Loyalty Group
Session Overview
Six credit unions, including San Francisco Fire CU, have come together to form the Member Loyalty Group CUSO. This CUSO has the goal of spreading the use of [...]
Categories: Marketing
Robbie Wright on Turning Business Problems into Business Opportunities
October 2, 2008 · Written by TMG Staff · No Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Robbie Wright, General Manager, fi-linx
Session Overview
How do you turn an obstacle or problem into a potential business opportunity? In this session, Robbie from fi-linx, a CUSO of MaPS Credit Union, will discuss how the CU has taken challenges and turned them into [...]
Categories: Marketing
Matt Davis on Thrift and the Rise of the Credit Union Warrior
October 2, 2008 · Written by TMG Staff · No Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Matt Davis, Director of Public Relations, Members Credit Union
Session Overview
As the guest speaker contest winner, Matt will reintroduce the concept of promoting thrift for credit unions. He will discuss some of the ways that credit unions across the country are promoting thrift, [...]
Categories: Marketing
Gene Blishen on Serving the Mobile Member
October 2, 2008 · Written by TMG Staff · No Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Gene Blishen, General Manager, Mount Lehman Credit Union
Session Overview
Still not sure how to best tackle mobile banking or are you looking for alternatives to enhance your current offering? Gene will share valuable member and product information his credit union has gained over [...]
Categories: Marketing
Matt Dean on a Vision for the Hyperlocal Credit Union
October 2, 2008 · Written by TMG Staff · No Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Matt Dean, CEO, Trabian
Session Overview
The Internet connects people across the world, but it also brings together people within a community. Just as hyperlocal media has revolutionized journalism, the hyperlocal credit union can transform the way their members interact with local merchants, with [...]
Categories: Marketing
William Azaroff on Engaging with the Social Economy
October 2, 2008 · Written by TMG Staff · 1 Comment
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
William Azaroff, Director of Online Banking and Customer Engagement, Vancity
Session Overview
A growing segment of the economy is driven by social decision-making. Credit unions play a natural key role in this shift, both as community-focused organizations and as holders of significant consumer assets. [...]
Categories: Marketing
Morris Partee on Top 7 Success Practices for Building an Online Community
October 1, 2008 · Written by TMG Staff · 4 Comments
This series of posts will outline the sessions at the 2008 Partnership Symposium.
Session Speaker
Morriss Partee, Chief Experience Officer, EverythingCU.com
Session Overview
EverythingCU.com started in the year 2000 as an idea, and has since blossomed into an active online community of 5,863 credit union professionals, with a focus on marketing and business development. In this session, Morriss will [...]
Categories: Marketing
