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You Can Lead a Horse to Mobile Banking

Written by Brian Scott from the Sales Department · January 27, 2010
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I recently read an article that suggested mobile banking will be adopted first by young people, second by their parents.

As the younger generation becomes comfortable managing their money and sending payments via their phones, they will expect their parents – the ones will all the money – to jump on board.

Makes sense to me. How many of us taught our parents how to set up an email account or install TiVo? How many insisted our parents get cell phones so those obligatory weekly phone calls could be free?

But as with horses and water, it’s the drinking that’s the issue. Will these parents fully engage in what they’ve been led to?

Will they truly adopt mobile banking as a new way of managing money or will they view it as an occasional way to satisfy the whims of their crazy kids?
 
Only time will tell.

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