Transportation has been among those business verticals to most enthusiastically embrace the prepaid card as a way to endear customers and boost business.

A recent example of this is the prepaid taxi card designed to get college students home from class (or perhaps the bar) safely. Now sold by auto insurance companies, the cards are considered a safekeeping measure with the goal to keep college students, their records and their cars intact. 

Whether these cards can modify behavior or have any real impact on the number of college-town accidents each year remains to be seen. But, at the very least, it’s a worthy attempt.

When it comes to prepaid it seems the sky’s the limit. Put your brainstorming cap on and ask, are there causes or missions near and dear to our community that could be served with a prepaid card? What behaviors or negative outcomes might they prevent among our account holders? What actions or good deeds might they inspire?