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Lighten the Decision Load for Members This Holiday

Written by Georgann Smith from the Marketing Department · October 12, 2009
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Picture your typical cardholder this holiday. She’s out scouring the malls for anything she might give the odd uncle she drew in the present exchange at Thanksgiving.

The malls are crowded. She’s hot, tired, frustrated and just wants to complete this task so she can get home and decorate cookies with her kids.

She narrows it down to three options and agonizes over the decision. Finally, she settles on the tie, and it’s time to head for the check out.

But once she arrives, yet another choice with too many options presents itself – which of these credit cards is she going to use to pay for this gift?

With any luck, it will be your credit card. But how sure are you that she will reach for your CU-brand plastic? Does paying with your card make her life any easier, her decision less burdensome?

One way many TMG CUs are making the payment decision easier on their cardholding members is by doubling the points on their rewards cards – just for the holiday season.

Not only does the bonus add extra incentive to use the card, it lightens the decision load just a little bit more – making the payment choice a no-brainer for their members.

Think this is a gift you might want to give your members? Email us for more information.

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