A great number of fraud cases are initiated by the cardholder himself. After receiving a strange phone call or stumbling across an odd transaction, he digs a little further and discovers someone has been using his credit without his permission.

Imagine if that same cardholder had the ability to stop fraud before it even started.

That is precisely one of the many aims of card-holder self service – the ability of cardholders to someday soon set their own card parameters.

By configuring their cards to work only at certain merchants, to only make transactions under a specific dollar amount or to be accepted only during certain times of the day, month or year, cardholders can effectively stop fraudsters in their tracks.

Couple self-service with email and text alerts and the card becomes its own booby-trap security device, setting off alarm bells the instant someone attempts to use the card in a way the account owner has not intended.

Help a cardholder protect himself from becoming a victim and your financial institution becomes an invaluable ally in his financial battles.