Prestige cards carry with them an air of urban mystique. You find them buried in the lyrics of pop songs, catch them in paparazzi shots of shopping celebrities, spot them – if you run in right circles – sliding between the leather-bound check presenters at 5-star restaurants.

But you don’t have one. Your friends don’t have one. Your boss probably doesn’t even have one. So, who does and how do they get them?

It’s the kind of buzz marketers dream of.

And it’s the kind you can give your credit union-issued credit card. You can create prestige around any card you want – without offering $250,000 limits.

Pump up your card’s eye-catching abilities with customizable plastic designs or a rich color unique to your credit union.

Load it with perks that give your cardholder’s bragging rights among friends and keeps them motivated to use it.

Build community by working with local retailers to reward cardholders who use their “prestige” card in neighborhood stores.

The key is creating a card that turns heads, making your cardholders feel like part of something exclusive and generating the kind of excitement that brings new cardholders in your branch doors.

If you would like more ideas on how to create prestige, send us an email and type PRESTIGE in the subject line.