The “Credit Union Difference” message is perfectly tailored to today’s consumer audience – people struggling to find fair and reasonable financial services.

But telling your prospective members that you’re different isn’t going to be nearly as effective as showing them.

Right now, there’s an entire group of curious consumers in your community who’ve wondered what it’s like to do business with your credit union, but just aren’t ready to make the leap to member status.

Why not offer them a trial run? The reloadable card gives you the perfect opportunity to let your community test the credit-union waters.

Reloadable cardholders get the opportunity to experience first-hand how credit unions compare to banks and other prepaid card issuers. With your CU’s reloadable card program, they’ll experience low fees, superb customer service, easy account maintenance and super convenient reloads.

Just remember, it’s your job to convert these water-testers to full-on credit union members. Stay consistent in your messages, deliver on your promises, and chances are your reloadable cardholders will give credit union membership a closer look.