Many of TMG’s credit union clients have begun to look at the gift card as more than a product to sell their members. In addition to selling the cards, these smart CUs are using the plastic as incentives to drive activity in other areas of the credit union.

Here are just a few of the ways our creative clients are putting ATIRAgift to work:

• Rewarding new mortgage and car loan members
• Attracting new members by promising gift cards for every opened account
• Giving ATIRAgift cards to CU employees during the holidays
• Awarding winners of internal CU contests

Imagine the possibilities if these clever CUs were to share their gift-card ideas with business members.

Not only would the CU increase revenue from boosted gift card sales; the business members would gain a convenient, safe and economic way to reward their own people.

Isn’t giving fun?