This series of posts will outline the sessions at the 2008 Partnership Symposium.

Session Speaker

Tim McAlpine, President & Chief Strategist, Currency Marketing

Session Overview

We all want new members, especially those with many years of borrowing, depositing, and investing ahead of them. Tim McAlpine will share the grass-roots approach one credit union is using to engage the youth market. He’ll share the process, phases, and results of Common Wealth CU’s Young & Free Program, as well as provide insight into how they have solved some unforeseen issues that have come up during the campaign. Learn from Tim’s experiences with the Young & Free Program how to better attract younger members to your credit union.

Session Notes

Andy LaFlamme, Marketing Specialist, Maine State Credit Union, has put together some great notes on the highlights of this session.

• Is it possible for a credit union to have super fans?
• Innovation takes trust and a leap of faith.
• Gen-y is not a passing trend.
• Rethink the 3 month promotion.
• Do one thing really big.
• Mixing sales and social media is ok.
• Give young people the resources and they will do great things.
• Sense and respond
• Keep it fresh.
• Ask for the sale.
• There are incredible young people everywhere.
• Expect the Unexpected.
• Dream big.
• Don’t do anything half way.
• Be afraid of Ron Shevlin.