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Matt Dean on a Vision for the Hyperlocal Credit Union

Written by TMG Staff from the Marketing Department · October 2, 2008
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This series of posts will outline the sessions at the 2008 Partnership Symposium.

Session Speaker

Matt Dean, CEO, Trabian

Session Overview

The Internet connects people across the world, but it also brings together people within a community. Just as hyperlocal media has revolutionized journalism, the hyperlocal credit union can transform the way their members interact with local merchants, with each other, and with their financial institution. Matt will share a snapshot view of a credit union that uses its local focus as more than a “we’re from your hometown!” warm and fuzzy feeling to bring tangible value to its members.

Session Notes

Morriss Partee, CEO, EverythingCU.com, has put together some great notes on the highlights of this session.

Online banking: Statements become live links to transactions.

Transaction is more than a line item in a database. Is a relationship between member and merchant.

Currently there is tiny value in online banking statements; this could have much more value. Right now, an account statement is read-only. This would add interaction.

Session Video

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