A friend of mine recently sent me an article written by Paul Saffo on “How to Do Well in a Recession.” It wasn’t really anything like what I was expecting. It was better! And, it fit so well with what credit unions are all about.

In his initial statements he was talking about a “startup” company and taking a long view of its place in the world if it is to succeed, especially in a recession. His view of the best way to achieve this is to “focus on doing good, in addition to doing well.”

Credit unions, that is us. This goes for whether you have been around for a year, a decade, or even several decades! We do good!

The big question is what does it mean to “do good and do well” in today’s world?